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Internet Marketing Guidelines
Internet marketing is essential for an internet business to succeed considering that you get paid when you get noticed. Google adwords using PPC (Pay Per Click) techniques do work but in my opinion, there are better, more cost effective ways to promote your site/product online.
Link Popularity is a big factor in internet marketing. How many sites link back to you (BACKLINKS)? to achieve this, you'll need to submit your sites manually to a lot of internet directories in categories relevant to your product / service and submit articles to article directories. How many sites you link to (FRONTLINKS) is also relevant bu
ut not as important as sites that link back to you.
This is because when a search is made on the web, the search engine uses robots (webcrawlers) that basically crawl the web for a host of sites that contain your designated keyword. So, the more popular you are among related sites, the more likely your site shows up in the result. Most of these directories offer free submissions.
Speaking of keywords, You will also need to optimize your site "meta tags"(SEO) for relevant keywords, considering that the robots first search the meta tags for keywords relevant to your site.
Having done this, free traffic exchange networks are a good, cheap and effective way to guarantee free hits to your website. Basically, you join the exchange as a free member, add your websites and banners to the exchange (usually 5 sites/banners) for free members and surf the exchange for credits so that your sites can be seen by other members. You will need credits in your account to recieve hits to your url/banner. Free credits are usually given for a start.
Email marketing is also a proven way to get eyeballs looking at your site. You can do this by joining safelists and FFA (Free For ALL) websites. This done you can safely send broadcast mails to the list everyday, advertising your services and it won't be regarded as spam. Most of these safelist have thousands of active subscribers and are free. Email marketing is known to be the most effective form of internet advertising today.
Forums will also increase both link popularity and hits to your site. Join forums relevant to the service / product you offer and participate in discussions. Don't forget to leave your site url as your signature in the forums you participate in. This way, every post you make will have your url in it. Forum members are an inquisitive bunch as you may have already noticed.
The list goes on and on, but i think these techniques will set you off in the right direction without spending hundreds of $$$ on methods that don't work as well. It's a time consuming process, but when done effectively, will guarantee results in a couple of months.
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