rds.
Measuring in points (pt) Card stock for business cards is measured in
points. “Points” refer to the relative thickness of the card paper
stock. 1 point or “1pt” can be roughly converted to a thickness
1/1000th of an inch. For most card stocks, they usually use a 12-point
or a 12pt thickness as the standard. However there are thinner or
thicker variations that can be used for various situations in business
cards.
Standard 12pt and 14pt The usual thickness that you will encounter for
most business cards are the standard 12pt cards and the slightly higher
end 14 pt cards. These cards are pretty durable and can survive for
long periods in your wallet. They are of course thicker than normal
paper, but are still easily bended when a slight force is applied.
Therefore, most normal people will print their color business card on
12pt thickness as a well-balanced stock, while those who have a little
bit more money may go for the 14pt for added durability. Whichever the
case, when you want to print a standard business card, you should use
these thicknesses.
The quick 10pt The thinnest card stock that can be considered
appropriate for business cards is the 10pt stock. This is usually used
for emergency business card printing where you need to print cards
within a day or so for immediate release or distribution. Most rush and
overnight jobs will typically use this thickness since it is very easy
to handle.
Of course printing in this thickness is also usually cheaper than most
other cards. The only drawback here is the quality. 10pt business cards
can hardly be considered high quality. It feels pretty flimsy, and you
will not expect it to last long as a card. This is used sparingly for
emergencies or if you really are in a budget with business card
printing.
Highly durable 16pt The thickest card stock that is recommended for
color business cards is the 16pt cards. This is actually already a
custom job unto itself since only a few people use this thickness.
However, 16pt cards are very durable and cannot be bended easily. This
is something you would use if you really want a lasting impression with
your cards. These cards will have a good run and will pass the test of
time. Of course, you have to have extra funds to print in this
thickness though.
Now you know the various thicknesses that you can use for your custom
business cards. Your choice will usually depend on your purpose and
your budget for printing business cards. Just choose with care so that
you would not have any problem come delivery of the finished material.
Kaye Z. Marks is an avid writer and follower of the developments in custom business cards and color business cards.